Thursday, March 25, 2010

Behind the scenes: our life in this restaurant start-up adventure

Everyone I run into these days asks me two questions: "How are you doing?" and "How's the Restaurant?"

Not feeling they really want the full story, I give them the usual, "good/tired/excited/exhausted."

And how is the restaurant? My answer is, "crazy!" And I mean that.

But I thought I'd take a little more time to give the long answer. How we really are. What's it really like?

Don't get me wrong, this is what we chose to do and had expected and prepared for a crazy few months (years?) in the beginning. And we've come so far! We have our restaurant! We are grateful and humbled to say the least. But how do I sum up our lives the past few months as we count down to closing day (March 29th) for the final renovations to the kitchen?

We took over in December and since then have had to learn on the job how to run a restaurant, while fixing it up, changing it to our concept, and eventually changing the name and menu. I'm certain we'll look back on this time in our lives some day and say, "how in the world did we do it?" Until then, I don't have much time to contemplate. We're too busy getting this thing off the ground.

So how are we doing? How's the restaurant?

Here's how it goes in a typical week for Tony and me...

Tony:

He works at the restaurant every day now. Business is slow at the moment, so he puts in the overtime. He leaves home at 6:30am, and returns around 9:00pm. Sundays and Mondays he's home closer to 3pm. When he's not prepping food, cooking it, managing staff, or visiting with customers, he is the one driving around town picking up bread from the baker, produce from the co-op, ice from the liquor store, food from various vendors, register tape from the store, meeting with the cleaning contractor, HVAC contractor, the ceiling contractor, the city health inspector, the painter, the electrical contractor, the landlord, salesmen giving him pitches as to why their company is the best choice for [fill-in-the-blank], or whoever has requested "just a moment" of his time that day. He's making bank deposits, making decisions, making phone calls when such-n-such breaks down/clogs up/runs out, writing checks, paying bills, paying bills, paying bills, (and a few more bills), logging sales, logging sales tax, logging liquor sales, filing receipts, cutting costs, cutting shifts, cutting potatoes, cutting fish, shoveling snow, sweeping the sidewalk, taking out the trash, answering phone calls from everything to charities asking for donations, scams (oh yes, scams!), solicitors, vendors, the payroll company, and of course, his wife!

When he gets home we can talk about our day, talk out our plans for the next day, business that will need to be taken care of and he's off to bed. Whatever we forget to discuss, I add to his pile of papers and post-it notes to bring to work the next day.

The best part of his day at the restaurant is usually talking with happy customers. It's immensely satisfying for him to cook food and have people like it. I wonder how he has energy to even do that, with all it takes to run the business end of things.

Heidi:

On the days we're closed for dinner, when Tony gets home, I rush out the door, stop at Menards or Michaels for supplies and to go work on painting the restaurant. That is my break from being "Mommy" each week. When I'm painting I can just be "artist." And when I'm gone, it's Tony's precious time to just be "Daddy" and the girls love it.

But when I'm home the day is like that of most moms who stay at home with their kids. Three little girls ages 4, 2, and 7 months keep me on my toes, needing me every few minutes. I'm making breakfast, making lunch, making dinner, cleaning up, playing, disciplining, teaching, answering "why", changing diapers, bathing, etc. For the most part it's all a joy & a privilege. We are very blessed. They are the cutest girls ever!

The tough part is when Mommy's got to be Daddy's administrative assistant who needs to talk on the phone with the banker, vendor, contractor, whomever and try to find a quiet room in the house. I keep the files (somewhat) organized, at the moment, on our kitchen counter in file boxes. I help with the bookkeeping. File the sales tax. Stuff like that. When the kids are occupied I can be found painting various decorations for the restaurant at our kitchen table, posting to Facebook on my laptop on the kitchen counter, or working on various web marketing or design projects for the restaurant in my studio in the basement.

When the kids are asleep at night, I do freelance graphic design projects and maintain a few websites where I sell T-shirts to help bring in an extra stream of needed income. Housework, somehow always falls to the bottom of my list. Grocery shopping has been a life saver these past months with CobornsDelivers.com (and actually a money-saver, too, I might add...but that's another post). And somewhere in my action-packed day I try to find time for a shower, and make LOST a weekly priority. The only hour of TV I watch each week now.

A typical "pile" on our kitchen counter these days. This one was of
our restaurant license application papers. Everything in this picture is what
was needed by the city in order to obtain our restaurant license!


"So when do you see your husband?" my friends ask. We talk on the phone all the time (as our staff would confirm). Tony's never been much of a phone guy, but since we started the restaurant, we talk on the phone every day, often several times a day. Mostly business stuff. There's never a shortage of business stuff to talk about. It has kept us more connected then one might think. We need each other to vent to when something is going wrong. We need each other for encouragement when it seems like too much. He'll bring me chocolate. I'll leave him candy in his bag. I could never run a restaurant, but he tells me he couldn't do it without me. We've never had to rely on one another as much as we do now and I think so far we make a pretty good team.

We're confident that after the kitchen renovation is complete and we have a full menu, business will pick up and Tony can take a day off each week. Until then, "crazy" is our normal and we wouldn't trade it for anything (not even our former jobs).

Wednesday, March 17, 2010

Caribe Caribbean Bistro Now Open

Some photos of the dining room


The Grilled Cuban Sandwich, served with pineapple mango cole slaw and plantain chips


Heidi (me) with the new sidewalk sign

Wow, it's been a long time since I blogged. With the whirlwind of activity since we took over Jay's Cafe to turn it into Caribe, it's been easier for me to type a sentence here & there on Facebook and Twitter. But today is a big day...worthy of blogging. Today the new 20 foot yellow awning with the "Caribe" logo was installed on our building. Which means we are officially to be called "Caribe" now, and no longer Jay's Cafe.

As many of you who have frequented the restaurant know, it's been a work in progress since December when we took over. I've been sneaking in the building after hours to work on painting the walls, with the help of family and friends, and the interior is nearly finished. Still some projects to do, but the whole place looks different already with bright, bold colors, tropical foliage, and soon a mural will cover the one remaining white wall.

Tony's been slowly adding to the menu since we took over, too, and it's been great to get your feedback on the new dishes. Breakfast on the weekends continues to be our busiest days, but once we complete the kitchen and change the dinner menu (lots of new appetizers and some tasty new entrees!), we're confident Caribe will be just as popular as a dinner destination.

Speaking of the kitchen, an important date to make a note of is March 29th. That day we will be closing down for a couple of weeks as we have our kitchen remodeled. We are having a huge new hood system put in, which means holes cut in the ceiling, duct work relocated, electrical, gas, plumbing...all of that worked on. Once that new hood system is in place, we can hook up a deep fryer and grill, which will add several new dishes to our menu!

Until then, we are open and would love to have you stop in. We appreciate our loyal customers more than you know and it's you who have carried us through this challenging transition time.

We're so excited for spring and for all the new projects we have in the works. I'll keep you posted here, and as always, on Facebook, too!

Heidi (the chef's wife)

Thursday, January 28, 2010

New Caribe items on Jay's Cafe menu

Excited to try Caribe's menu? Well, you don't have to wait any longer!

Just as changes are slowly happening to the building (painting, decorating, cleaning up, etc.), we are slowly changing the menu at Jay's Cafe, taking out old items and adding in Tony's Caribe menu items as ingredients and equipment become available.

I wanted to post a few new dishes that are available right now at Jay's Cafe, future home of Caribe. Watch for more dishes to be added this winter until we change over completely this spring.

Mmmm....Sandwiches

The two new grilled sandwiches are grilled "Caribbean style" using a flat iron grill. It's basically a panini grill, but with flat grill surfaces. The bread used for these is a Cuban style bread. Since Tony added these to the menu this past week, they have been very popular.

Also new today are the cold sandwiches, ham/swiss or turkey/cheddar, each served on Puerto Rican Sobao Bread with avocado mayo. If you've been following us on Facebook or Twitter, you've probably read all my posts about our quest for this bread. We finally found a small family-owned Spanish bakery in St. Paul who was willing to make this special recipe for these sandwiches. It's a baguette-shaped loaf, soft and white, and slightly sweet. We talked to several bakeries and nobody was willing to try the recipe. So we're excited to finally have this bread! Tony picked it up this morning and said the smell of the fresh-baked bread reminded him of the bakeries in Puerto Rico.

Jumbo Shrimp for lunch

The new lunch entree debuts today. Tony was telling me this morning about the enormous size of the jumbo shrimp he just got in for the new Papaya Garlic Jumbo Shrimp. It sounds delicious. I'm usually at home, so I don't get to try these dishes until Tony brings some home for me to taste! If you do try it, be sure and let us know what you think. Tony's always open to feedback and will adjust the menu to best suit our customers.

New on the lunch menu..............

Grilled Cuban Sandwich
Roasted pulled pork, smoked ham, Swiss cheese, mustard and pickles on Cuban bread, served with plantain chips and garlic chili pineapple coleslaw. $10.00

Jerk Chicken Sandwich
Spicy grilled jerk chicken, topped with caramelized onions on Cuban bread. Served with plantain chips and garlic chili pineapple coleslaw. $9.50

1/2 Sandwich Combo
1/2 cold sandwich served with cup of soup and side salad. $9.00

Sandwich choices:
Turkey and Cheddar with Avocado Mayo served on Puerto Rican Sobao Bread
Ham and Swiss with Avocado Mayo served on Puerto Rican Sobao Bread

Cup of soup of the day:
(ask your server about our daily special)

Side salad:
Mixed greens with balsamic vinaigrette.


Papaya Garlic Jumbo Shrimp
2 sauteed jumbo shrimp with garlic, red onions, and papayas served over white rice. $11.00


New on the Dinner menu..............

(New Caribe Salad)

Arugula & Spinach Salad
with avocado, oranges, tomatoes, candied zests and citrus vinaigrette. $7

(New Caribe Entree)

Mahi Mahi
Pan seared Mahi Mahi on garlic mash with celeriac, topped with butter lemon tomato sauce $16


New on the Breakfast menu..............


Smoked Salmon Croquettes
Pan seared, house cured and smoked salmon croquettes topped with citrus beurre blank on a bed of mixed greens. $12

Sweet Potato Pancake
Topped with papaya compote, candied pecans and whipped cream. $8


Pan de Majorca
Grilled Majorca roll with powdered sugar and butter. $3.50



Saturday, January 23, 2010

Valentine's Day at Jay's Cafe (future home of Caribe)


Looking for ideas for this Valentine's Day?

We will have live acoustic guitar and vocals by Phil Berbig on Valentine's Day, Sunday Feb. 14 from 5-9pm (no cover charge). In addition to Jay's Cafe regular dinner menu, we will be offering a five course dinner for one night only!

We hope you can join us, sit back and enjoy your Valentine's Day evening at Jay's Cafe, future home of Caribe.


Valentine's Day Dinner Menu:

Five Course Dinner $50 per person.
A glass of Five Rivers Pinot Noir is included with each meal.

I
Tapas Amuse
Serrano ham, Manchego cheese and onion marmalade on flat bread with cilantro drizzle.

II
Mussels Gratin
Mussels steamed, then baked with parmesan cream.

III
Spinach and Arugula Salad
Spinach, arugula, orange supremes, tomatoes, avocado, and candied zest with citrus vinaigrette.

IV
Salmon with Risotto
Pan seared, miso glazed salmon on wild mushroom risotto Milanese.

V
Pastel de Tres Leches
Three-milk cake topped with coconut creme anglaise and toasted coconut.


For reservations, call (651)-641-1446

Thursday, January 7, 2010

"Mom & Dad-vertising"

Phil and Rollie (Heidi's parents...the Chef's In-Laws) at Christmas, 2009

With as tough as the restaurant business can be, we'll take any marketing help we can get. Especially during this start-up phase we're in. And on my short list of top-secret advertising strategies that are within our budget (which is currently anything for, um, zero dollars) is what one might call "Mom & Dad-vertising." Seriously, there are no bigger fans of our crazy endeavors than our parents. I guess we're pretty lucky in that regard.

Back when my sister and I were in college and drew up plans for a booth to sell airbrush t-shirts and face painting at our county fair, our Dad didn't bat and eye...built us a booth (that Gretchen still works at every summer, 10 years later), and both he and Mom proudly wore my airbrush T-shirts and told everyone they knew who painted them and how they could get one.

When I wanted to start an online business selling my T-shirts, they'd proudly wear them for other to see. And Tony's mom took order forms and business cards to pass out at her work and also showed off her "gear" from my shop.

So when our restaurant plans were finally becoming more finalized, I decided to make them some new T-shirts for their collection and give them out at Christmas. Each with the Caribe logo. One reads: "Chef's Father-In-Law" the other: "Chef's Mother-In-Law."

In addition to those I made one for myself that reads "Chef's Wife" although Tony's siblings were quick to suggest I make mine say, "Chef's Boss." Tony occasionally wears his Caribe shirt that reads "Grand Poo-bah" under his chef coat. You'll have to ask him about that.

Tony and Rollie (Heidi's Mom, Chef's Mother-In-Law) at Jay's Cafe Jan. 6, 2010

But back to our parents. Even if we had it in our budget to pay one of those crazy-excited people to wave a huge sign all day on the corner of a busy intersection (i.e. "HUGE FURNITURE LIQUIDATION TODAY ONLY 90% OFF!!!), we'd still not get the enthusiasm we genuinely get from our folks.

So thanks, Mom & Dad for wearing your shirts out in public, and Tony's Mom (who's also sporting her "I'm the Chef's Mami" apron!). Your support (and free advertising) means the world to us.

Wednesday, January 6, 2010

Old News (is still news!)

In case you hadn't already seen the Facebook & Twitter posts, I thought I'd post here the first articles on Caribe in the St. Paul Pioneer Press.



Finally a "Real" Blog

I'm excited to finally have this blog in "blogger"...Google based blog that I can update from any computer at any time and not have to republish the whole website to make it live. Yes, this kind of thing makes an internet geek like myself excited. So if you were subscribing to the old blog, you'll need to resubscribe to this one to get future posts in your feed.

Technical speak aside, it's one more thing I can check off my ever-growing "to-do" list for Caribe. And with this up and running, I'm able to not only share easier what's going on and post photos easier, but you can leave responses and comments. There's nothing worse than a one-sided conversation (aka: the first blog). So now our blog can be more of a dialogue. Welcome to the conversation.